I’m getting ready to run this ad… Comments and suggestions are welcome and appreciated.
(UPDATED)
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- January 19, 2006 at 02:17
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It's Bxiie Q. with the 411
%d
January 19, 2006 at 08:53
Oooooo! I like it! Except maybe that the business name is the hardest part to see, since it’s the same size font as some of the other parts of the ad but it’s in a lighter color. Since you don’t have brand recognition yet, maybe that is not such a bad thing (especially if PCM Image Tek does have strong brand recognition in the area). I think the quote is terrific – first the “human” part, then the techie stuff that is just mumbo jumbo to folks like me. 😉
Terrific website, too. If you were down here, Hamlet would probably hire you to help get his new business off the ground!
January 19, 2006 at 09:22
I heard or read recently that people need to see something 3 times for it to begin to register, esp. in passing.
I think brand recognition would be important for any service industry. The ad looks good and reads well, but I agree w/ Bistet. Maybe make the name bigger/brighter.
January 19, 2006 at 10:55
ooh, very nice!
I would put hyphens in on-site and off-site, but that’s no biggie.
January 19, 2006 at 12:13
Works for me – any chance you can have some graphic element? Perhaps a company logo? You know, folks like pictures – grabs the eye.
January 19, 2006 at 23:26
Yep… I’m emphasizing our tag line and testimonial until we create brand awareness.
Thanks for the props.
January 19, 2006 at 23:27
We’ll grow it over time.
January 19, 2006 at 23:27
Done! Thanks.
January 19, 2006 at 23:28
Hmm… No logo yet.
January 20, 2006 at 08:50
I think it looks great, except that the quote might be better this way:
“You’re responsive…and you understand.” I don’t think the “a” should be capitalized.
Love, Mom
January 20, 2006 at 08:55
One more thing: I believe the Mike Hathaway address should be in smaller type.
Mom
January 20, 2006 at 11:11
I agree with your mother’s comments.
Your Favorite Uncle.
January 23, 2006 at 13:47
heh-heh… i would take hyphens OUT of onsite and offsite, unless they’re adverbs, in which case they’re ‘on site’ and ‘off site’… i never, ever hyphenate either. matter of personal taste, i guess. in bxiie’s ad, they’re elliptical–i assume they’re adjectives (as in ‘onsite IT support’).
January 23, 2006 at 13:49
my friend michelle is a talented graphics artist… and there’s David, who just starting working at my new company… sitting in the next cubicle over… i could put you in touch with one or both of these folks if you’re interested in developing a logo. i think that’s way more important than the size, color, or font of the company name…
January 23, 2006 at 20:35
Very well-stated and compelling text. Very nice ad.
I’d put your company name right at the top, and move the quote to the bottom where your company name currently is, that way the tag-line doesn’t look like it’s part of the quote plus you’re not putting too much value in the quote (as if it’s your only reference).
Since you don’t have a logo, perhaps you could use a picture of a computer, just so someone browsing through the paper would have a visual cue. Also, I’d use catchier bullets, instead of dashes, maybe some kind of arrow-like character to add some action and liven it up. Also an interesting border around the ad could draw attention.
Oh-and-I-disagree-with-both-dodo-and-smeg—I-would-hyphenate-every-single-word.
January 24, 2006 at 09:06
so you see it as a neologism and not a compound modifier? interesting.
“The world of the hyphen is anarchic.” — T.M. Bernstein, The Careful Writer